Who owns your blog?

blog iconA bit unusual question, eh? Of course, you own your blog. Or do

Before giving you some food for thought, let us review what you
have learned so far. You started by setting the right
expectations. The whole mindset thing. Some people hate it, but
it is utmost critical for the success of your blog.

You’ve also learned how to do market research and spent some time
examining what others had done in your niche. That should give
you some ideas on how to approach your target audience.

Next you pick a domain name, build a blog onto it, and pick a
WordPress theme. On top of them, you optimized your blog theme
and make it even more “adorable” by search engines. That is the
foundation of everything that you will build at later date.

You’ve also spent some time to create flagship contents, which
are the pillars of your blog. Flagship contents are the highlight
of your blog. You give your best shot because people may decide
to leave or stay based on the quality of the content that you

Over the last few modules, you learned about integrating most
important blogging activities into your daily schedule. I also
outlined a complete blueprint that you could copy and adapt to
your blog.

If you have been following me so far, you should now be busy
producing more content. That keeps people coming back to your
blog. You also give more pages for search engines to index.

Besides that, you also have chosen a traffic strategy and be
consistent in moving things forward.

You may not have stampedes of traffic yet, but at this pace,
nothing can stop you. Really.

Time to pat yourself on the back…
The journey has just begun. But you deserve the pat on the back
for all the hard work you’ve done so far.

Rather than giving you even more things to do, I choose to give
none but some ideas to think about. (Yes, you should keep doing
the content creation and traffic generation part.)

You don’t have to take any action today. Just as you move forward
with your blog, there are things that you want to consider as
part of your blog to further enhance the “personality” and build
a bonding relationship with your readers.

A business blog that talks about cat?
Back to the topic of the day. Who owns your blog?

It’s not a trick question. For some bloggers, they are the owner.
Period. They do what they want to do with it. They will flame
others if they want. They will post about their cat if they enjoy

Well, there’s nothing wrong with it. A blog for some people is a
personal publishing platform. Or a journal, if you will.

But if you are serious in taking your blog as a business
platform, you should be more strategic about it. A post or two
about your pet cat may establish a bond with your readers, but
you definitely don’t want to turn it into a cat blog. Unless it
is indeed a blog about cats.

Who really owns your blog?
You do. That’s a short answer. But it helps if you shift
ownership a bit, without giving it up entirely to the readers.

Why do I think so?

Think about it. If you own your blog, you tend to close your eyes
and block the feedback. You collect ideas for your next posts
through other web sites. And you think your decisions are good
just because you think they are.

If you shift ownerships to your readers, things are pretty much

Perhaps you make the contact form more visible so the readers can
submit feedback of any kind. You reall visitors to send you a bug
report so you can fix it.

You also reply to every comment if necessary. The blog is theirs
and you want to serve them as well as they deserve.

People like to own your blog
They really do. If you browse at least 20 sites a day, you should
know what I’m talking about.

Rather than reading every single word, you jump from one thing to
another. You spend a few seconds before hitting the back button
on the browser.

Why do you (and most people) do that? I don’t have the sole
answer, but I suspect it is because of their constant seek of
ownership of something.

I bet you have a blog, or discussion board, or a social news
site, where you visit every day. You spend hours to read every
single post, you write a full article for the reply, you actually
notice if the logo should have been aligned five pixels to the
left so it is in perfect alignment with the navigation menu.

That’s because you feel ownership. You want to be part of the
site. You want to make it better.

Contribution is one big way to claim ownership. I’ll say it
again. Contribution is one big way to claim ownership.

Isn’t that the kind of interaction you want everyone to have on
your site? If so, let them own your blog already!

Some ideas to think about
How do you encourage ownership?

First thing is content. Good content. Content with style, of
which people can relate to your personality and relate to you.

Put a picture up on your site. People don’t remember your content
as good as your face. If you have a headshot up there, they will
notice and remember the next time they see it.

Use avatars in blog comments so people can see their faces as
part of your blog. Show pictures and post testimonials of your
readers. Turn your existing readers into fans. Others will feel
they too can be part of your blog.

Make them feel they can be part of that too…

Use question and answer format for your blog post. Call their
name, if they allow that, and let them be heard.

I bet you already come up with a few ideas.

Beware of user feedback!
Consider this a warning though. As much as I like feedback, it is
not always positive.

You should also be ware of feedback. Sometimes it is just the
voice of minority. If you follow every suggestion, you hurt
yourself, your blog and your core audience in the process.

I received a few comments and emails telling me to keep my post
short and divide longer articles into an article series. Sounds
good, perhaps it is indeed what my readers want.

But upon further investigation, it becomes obvious. One of the
value proposition of this blog is the quality of article, and

Sure, I also have shorter posts. In Blog Building University, I
call them notes. But when I pick a topic for an article, my
readers have high expectations. They want more than information,
but complete coverage including action plans, if possible.

Those that want otherwise are likely minority who have just
visited for a few minutes, are in the hurry, and feel the
frustration with the overwhelming amount of content on my site.

But they are not an ideal reader, subscriber or client of mine.

That’s the whole point. Know your readers. Recognize which
feedback to act on.

What’s coming in the next module
Get ready, as in the next module I’m going to give even more
traffic idea. I know I told you not to work on a few strategies
at once, but you will be surprise how easy some of these traffic
strategies are you can do it while working on the more long term

Think of it this way. The core strategy is what you do on a
regular basis. They are powerful only if you are consistent with
it. On the other hand, there are many other _related_ strategies
that will help you get more traffic, build authority and position
yourself better in search engines.

I think it is a good idea to start working on it and build
momentum even though you can only spend 10 minutes a day. Just
that you should not lose focus on the core strategy. Done right,
they will augment and be supportive of your strategy instead of
being yet another distraction.

Ready to get busy again?

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One Response to “Who owns your blog?”

  1. Great post, really. Thanks for this!

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