SEO Basics

People will tell you that in order to rank well in search engines, you need to have good meta tags. But this isn’t really true. In fact, most modern search engines completely ignore the meta tags (except one) because they know that they can be manipulated by the page author and may have nothing at all to do with the page.

Basic Meta Tags

The only meta tag you should use on your Web pages is the description tag. You can also use the keywords tag, but don’t spend a lot of time worrying about your keywords.


Don’t spend more than 15 minutes coming up with a description for a Web page. The description should include your keyword phrase at least twice, and be less than 500 characters long. I like to stick with about 3 sentences. Make sure the most relevant part is first, because some search engines truncate the description after only 100 or 200 characters.

Don’t spend more than 5 minutes on keywords. In fact, the best choice for keywords is to include your keyword phrase once, and then one or two (no more than two) variations. Separate your phrases with commas.

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2 Responses to “SEO Basics”

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