Don’t Try to Fool the Search Engines

linksOne way that some people try to get better ranking is by fooling the search engines. They might do something as simple as putting white text on a white background so that the text appears in the HTML but doesn’t show up on the Web page. But this is a very bad idea. Most search engines are aware of the more common hacks and have taken steps to neutralize them. So the best you can hope for is that you’ll do a lot of work for nothing. But in reality, if you do some hacking tricks, your site will be removed from the search engine lists. And it can be very difficult to get back on again once you’ve been blacklisted by the search engines.

Why You Should Not Cloak a Website

This article discusses the issue of cloaking and why some firms will recommend it as a way to improve your ranking in search engines. Web site owners who are working with search optimization firms should read this article so that they are aware of the issues surrounding cloaking.

How can you tell if a site is a link farm?

It’s not a good idea to link to a link farm or to participate in creating one unless you don’t care that your site may be banned from search engines.

Dirty Tricks that Will Get Your Site Banned ============================

These ten tips are a sure-fire way to get banned from Google and other search engines. From the About.com Guide to Google.

1. Cloaking

You can design your website to be efficiently catalogued by Google, and you can specify which sites should be cached or ignored by Googlebots. Designing your Web site so that search engines see one thing and visitors see totally different content is called cloaking. This can be done with redirects or with programming, and it’s strictly verboten.

2. Duplicate Content

Don’t copy and paste large amounts of text from your own pages, and certainly don’t violate copyright by copying content from elsewhere. Google has been known to ban sites that duplicate too much content or at least severely penalize their ranking in search results.

3. Have a Robot Write Your Web Site
Just as it’s a bad idea to duplicate content, it’s a worse idea to get a machine to write your content for you. There are programs out there that duplicate the same content but make a few changes here and there. If Google catches you, and they’re pretty good at catching this, you can kiss your page views goodbye.

4. Add Keywords that Don’t Relate to Your Content
Meta keywords aren’t that important to Google anymore. However, when you list keywords, do list keywords that directly relate to your site, and don’t repeat the same keyword multiple times. Spamming keywords by listing every word in the dictionary is a great way to have your ranking lowered in Google.

5. Link Exchanges and Bad Neighborhoods

Linking ordinarily would make you a good neighbor and a good citizen of the Internet. However, just because someone links to you does not obligate you to link back to them. Sometimes you do get judged on the quality of the friends you keep. Google calls spamming sites bad neighborhoods, and linking to them could lower your PageRank.

6. Hidden Text
Don’t try to hide keywords by making the background color the same as the font color. This is called keyword stuffing or fontmatching. Google and other search engines are increasingly sophisticated at catching this, and they’ll likely remove any offending Web sites from their search engine index.

7. Title Stacking
Don’t try to add extra <title> tags for more keywords. This cousin of keyword stuffing is called title stacking, and it won’t win you any friends at Google.

8. Distribute Viruses, Trojans, or Other Badware
If your site is distributing a virus, trojan, or other badware, Google’s going to remove you from their index for the public good. This should be a no-brainer.

9. Doorway Pages
Doorway pages or Gateway pages are pages that are optimized for one key term but are really designed to be gateways to lead you to different content. Doorway pages usually have very little in the way of original content and often cloak or redirect users to the intended Web site. Be aware of affiliate programs, because some of these may look like doorway pages to Google.

10. Automated Inquiries
Google doesn’t appreciate robots writing your content, and they’re even less appreciative of robots checking your ranking. Automated Google queries and automated link submission are both against Google’s terms of service, and both of them can get your site banned.

If you like the post & want to get more then Subscribe our blog posts. Subscribe SunwareTech.net RSS Feed Facebook Twitter Email

Both comments and pings are currently closed.

24 Responses to “Don’t Try to Fool the Search Engines”

  1. Bart Szysh says:

    I wish to get across my love for your generosity for those individuals that need guidance on this important field. Your very own commitment to getting the message throughout appeared to be rather interesting and have truly permitted most people much like me to get to their desired goals. Your insightful help denotes a lot to me and substantially more to my colleagues. Thanks a ton; from all of us.

  2. I wish to express appreciation to the writer just for bailing me out of such a matter. Right after browsing through the world-wide-web and getting thoughts which were not productive, I thought my entire life was done. Existing devoid of the strategies to the problems you’ve sorted out as a result of your good blog post is a crucial case, and the kind that might have in a wrong way affected my career if I had not encountered your website. Your own personal ability and kindness in playing with the whole thing was invaluable. I’m not sure what I would have done if I hadn’t encountered such a point like this. I can at this time relish my future. Thanks for your time very much for your professional and sensible help. I will not think twice to propose your web blog to anyone who should have recommendations about this subject matter.

  3. view my site says:

    Excellent blog here! Also your site loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

  4. Kelly Sweezy says:

    Charlie Sheen is redefining the phrase “go big or go home.”

  5. You are then notified if those matches are interested in knowing you

  6. Backlinks says:

    Dis Blog is on da for real. Hit em hard and hit em fast, Peace PLAYA

  7. Gwyn Bussone says:

    I just marked your site. Good information.

  8. Great article, I’ve bookmarked this page and have a feeling I’ll be returning to it regularly.

  9. Wait a sec Hi. Awesome Job once again. I like checking out your blog because you often post great pieces of information. Sweet article.I have already bookmark this blog. I am going to subscribe to the blog feed too. Bought a new phone ! Does anyone currently own the iphone4??? It’s so sweet!!!

  10. Thanks for some quality points there. I am kind of new to online , so I printed this off to put in my file, any better way to go about keeping track of it then printing?

  11. Great piece of details that you’ve obtained on this website submit. Hope I might get some a lot more of the stuff in your website. I will are available back again.

  12. Hey I realy enjoyed reading your blog I found it on Bing I book marked it to show to my wife.

  13. I must have your layout tell me where you got it PLEEEAAAASSSEE!!

  14. Thanks for another excellent post. Where else could anybody get that type of information in such a perfect way of writing? I’ve a presentation next week, and I’m on the look for such information.

  15. The blog was how do i say it… relevant, finally something that helped me. Thanks:)

  16. I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  17. Hassan Rusu says:

    Amazing blog. I was checking continuously this blog and I am quite impressed! Extremely helpful information specifically the last part. I care for such information a lot. I was seeking this certain info for a very long time. Thank you and best of luck.

  18. What a post!! Very informative and easy to understand. Looking for more such posts!! Do you have a myspace?

  19. Oliver Forti says:

    You are on the correct phase by generating your own site. But that is solely the first small phase. You will need to understand how to disk serious targeted traffic to your internet site. As you perceive, conversion rates are very low in affiliate promotion, at times simply 1% though these folks go as elevated as 8%.

  20. Aron Lourens says:

    This is one awesome blog post.Really looking forward to read more. Cool.

  21. kitchens says:

    I have been seeking for a short time for finding a exceptional articles or blog posts to do with the following issue . Browsing in Aol I now found this fabulous site. Reading this So i’m pleased to pronounce that I’ve got a great sense I discovered the very things I wanted. For certain i will make sure to don’t forget this site and take a visit constantly.

  22. I have not checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my daily bloglist. You deserve it friend 🙂

Copyright © Sunware Technologies - Your web partner