Blogging – Work less, produce more?

blog iconBlogging is fun and who doesn’t want to do it full time, right?

Think about it for a moment.

That was exactly my thought. Around that time, a lot of tactics
and strategies have not been invented. However, there were
already a few role models to follow.

Most of them churned out 3-6 blog posts a day, without fail. So I
thought that’s the path to make it big. So I jump into the water
without dipping my toe first.

To cut a long story short, it was painful experience. Imagine
having to wake up every day and do the same thing every day. Soon
it would become cumbersome.

I don’t know about you, but I could not resist it. Quality
suffered and I didn’t get enough sleep because I tried to keep my
other projects running at the same time.

Now don’t get me wrong. Some bloggers have excellent working
ethics. They could happily write the whole day. But I know a lot
of bloggers, like me, could not do it either.

You quit your job to blog full time. And now blogging is your
boss and you are your own slave.

Sounds familiar?

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Work smarter, but not harder
=======================================
So I learned it the hard way that just because one strategy works
for a blogger doesn’t mean it will work for you too.

Breaking news is certainly not my area of expertise. Too often
when I discovered something, it was already a few days old. With
my quite limited knowledge at that time, it was not even possible
for me to provide insights to the news.

In other words, I could not provide value at all, even if I was
able to break news. No wonder I never took the blog off the
ground.

Instead of repeating the mistakes, I decided to focus on my
strength and work smarter.

=======================================
Know your goals and align your schedule
=======================================
Chances are you blog or an entirely different reason than me.
Even if you target the same niche, perhaps you are selling your
service while I want to strengthen my personal brand.

Others want to generate page views so they could increase ads
revenue.

Once you know your real goal, you can adjust your schedule to
attract your goal. At the same time, avoid doing a bunch of other
things and save time.

After some thoughts, blogging for me boils down into a few main
activities:

1. Build resourceful and timely web content.

2. Optimize the content to increase visibility. That includes
re-purpose my content into other formats for delivery through
other content channels, including via email like in this
e-course.

3. Reach out to other bloggers and build my personal brand.

I was surprised about how this clarity has impacted my strategy.
Rather than rushing through the content production process,
suddenly I didn’t complain a bit even though I have to spend 6
hours to write a 3000-word article.

So the first thing is to know your goal.

If your blog is a news site for celebrity gossip, you want to
break news, so focus on shorter but faster delivery of content.

If you want to get writing gigs, make sure that you produce
quality writings in many different topics. Think of the blog as a
portfolio of your work.

If you are interested in turning your expertise into a business
and become a thought leader, you need to put your thoughts out
there and perhaps become a bit controversy to grab attention.

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Focus on the 20 to produce the 80
=======================================
The Pareto or 80/20 principle says that 20 percent of the efforts
produce 80 percent results and vice versa.

You still need to work hard to accomplish anything. People who
tell you otherwise are lying to sell their products or services.

However if you focus on the 20 percent, you can avoid wasting
your time on activities that don’t produce as much result as you
expect.

How on earth could you find which activities are the 20 percent?

Two ways. Read blogs. Buy quality e-books and courses. Learn from
others.

Another proven method is to experience it yourself. Try things.
Fail fast. Adjust your strategies. Take even more actions.

See the pattern?

=======================================
Optimizing what works and become more efficient
=======================================
As I said above, if you have a celebrity blog, it is not an
option to blog less. But for the rest of us, know that you don’t
have to post every other hour is important, if not necessary.

Rather than forcing yourself into covering news, perhaps a better
strategy would be sending a short tweet about the news. People
who are interested in news could follow your Twitter instead.

A blog is just a tool, and it is not suitable for every
situation.

Once you find what works for you, you can optimize it and become
more efficient.

For instance, if you decide to update your blog with a big
article every week, optimize your idea generation and writing
process so you can do it in two hours instead of four.

It takes a lot of practice to do it, but for now, start looking
for the 20 percent. You are just getting started, so take all the
time you need but know what you want to look for, so you know
when it’s coming.

=======================================
Blog content plan – how does it look like?
=======================================
A lot of people wonder how a blog content plan looks like. If you
are one of them, you definitely don’t want to miss the next
installment.

As always, get busy with your blog.

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One Response to “Blogging – Work less, produce more?”

  1. Can there be any kind of way I can subscribe to your current website, the past number of articles are actually wonderful.

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