So if you’ve been following along, by now you have a blog up and
running. You’ve also played with a few WordPress plugins and
enhance your site.
You’re pretty close to launch. If you’re like most of us, you
feel something is missing but don’t know what it is.
Don’t worry though, it happens to me every time, even when I have
gone through this process numerous times. That’s why I developed
It helps remind me of things that I need to set or do on my blog
before I announce my blog publicly.
Note this is not random list of things. It doesn’t try to be
comprehensive. If you try to cover everything before you launch,
and get it perfect at the same time, you will never get the blog
out the door.
I am a firm believer in gradual growth. For it to grow, your blog
has to be out there soliciting feedback, getting the contents
out, and start the promotion engine.
Those would not happen unless you launch. So instead of tweaking
every single detail, get it to the point that you have all the
important points covered, and then launch. You could always
adjust your blog logo a few pixels to the left later.
You get what I mean.
Quick blog pre-launch checklist
You have quite a bit of work to do, so let’s just begin.
1. Blog name
Check to make sure your blog name is optimal, both interesting
and search engine friendly.
2. Set the categories up
Enter the categories you have carefully researched in previous
modules into WordPress.
3. Blog pages per page
Set it up so it displays 5-7 posts per page, especially if you
display full content and your article is long.
If you decide to allow blog comments feature, use the Discussion
setting to adjust your preference. Also activate the Akismet
plugin to filter comments.
By default, WordPress is fine but you can optimize it further by
changing the permalinks to include %postname%
Does your blog include image and other files? If you will often
upload images, make sure you organize your folders into month-
and year-based. Otherwise turn this option off.
This is one of the must-have plugins. Setup a FeedBurner account
at Google and enter your FeedBurner URL in your blog setting.
Yet another useful plugin to help search engines find your
9. About page
Create a compelling about page. You want your readers to know
you. Make it interesting, talk about you a bit but still focus on
10. Contact form
Use the plugin in the previous module to set one up quickly. Give
a way for the readers to get back to you personally, if they
11. User name
By default, it will display admin as the default blog author. You
want to change it by clicking on your user name in the upper
right corner, fill in your full name, update the profile once,
choose your full name in the “Display name publicly as” field and
finally update your profile once again.
12. Get the first few posts ready
You want to welcome readers with at least a few good content to
increase the chance of them sticking around or subscribe to your
Get to work, we are about to launch…
I purposely make this lesson short so you can have more time to
work on your blog. In the next installment, you will be launching
Congratulations, you have gone through most of the technical
stuff if you’ve reached this step. Blog software is here to make
your web publishing experience better. Once you have it up, most
of the time you can focus on content and promotion.
Of course, you also need strategy to get more traffic, grab the
readers attention, produce content quickly, create high quality
content, monetize your blog and more.
Those are the topics that you are going to learn for the rest of
Enjoy, and get to work.